I recently found a two-page ad for a new product called Latisse. Latisse is a prescription "treatment" to grow eyelashes "longer, fuller, darker." They even adopted a word for what they're treating: hypotrichosis ("inadequate or not enough lashes" is their definition. I don't think it's life-threatening).
I'm interested in longer lashes. I think most women are interested in longer lashes, although I can't find a good evolutionary reason for that.
The front of the ad is a large picture of a woman and a close up of her eyes at start of treatment, after 16 weeks, and after 16 weeks with mascara. I suspect week 0 with mascara would look similar to the week 16 with mascara.
There is a bit of large-font text to catch your (presumably sadly, eyelash-deficient) eyes. Then comes the smaller text. The bottom third or so contains Important Safety Information.
Excerpts (taken from the website so the phrasing is different, although similar):
LATISSE® solution use may cause darkening of the eyelid skin which may be reversible. LATISSE® use may cause increased brown iris pigmentation of the colored part of the eye which is likely to be permanent. While very infrequent, increased iris pigmentation has occurred when LATISSE® was administered.
It is possible for hair growth to occur in other areas of your skin that LATISSE® frequently touches. Any excess solution outside the upper eyelid margin should be blotted with a tissue or other absorbent material to reduce the chance of this happening. It is possible for a difference in eyelash length, thickness, fullness, pigmentation (darkness), number of eyelash hairs and/or direction of eyelash growth to occur between eyes (e.g., results may vary for each eye). These differences, should they occur, will usually go away if you stop using LATISSE®.
- Do not apply in the eye or to the lower lid.
- Only use the sterile applicators supplied with LATISSE® to apply the product.
- Don't allow the tip of the bottle or applicator to touch fingers or any other unintended surface, as contamination by common bacteria is known to cause infections.
- Remove contact lenses prior to applying LATISSE®. Contact lenses may be reinserted 15 minutes afterward.
- Remember, if you stop using LATISSE®, lashes will gradually return to their previous appearance.
Then page two of the ad is pretty much a FAQ with warnings interspersed among instructions.
I think I'll pass.
Given that my bottom lashes are the ones that need the most help, and my contacts have to be soaked in solution for at least 4 hours after removal, I think that I'll give it a miss too.
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